Your business lacks a reliable entry point to inspire trust and receive requests.
Digital LabDigital studio for entrepreneurs
Turning your ideasinto digital solutions.
Websites, automations, and AI tools designed to simplify day-to-day operations for small businesses.
Why Digital Lab?
Technology should simplify your work, not complicate it.
Many small business owners spend more time managing their tools than growing their business.
Digital Lab was built on a simple idea: a digital tool should help you decide, organize, and move forward with more confidence.
We design for the long run, with reliable foundations that evolve step by step as your needs grow.
Free diagnostic
Does your site really inspire trust?
Identify the main obstacles related to visibility, trust, security, and conversion, then discover the actions to prioritize.
- A clear score
- 3 priority risks
- A concrete action plan
Services
Tools built around your business
Each service solves a concrete need: getting found, saving time, or steering your project with more clarity.
Website creationBuild a presence that inspires trust.
I structure your pages, clarify your message, and build a smooth path to contact.
A site that's ready to share, easy to read on every screen, and aligned with your business goals.
- Showcase site
- Landing page
- WordPress
- Contact form
- Responsive
- Going live
Site repair & recoveryGet back a site that's reliable and pleasant to use.
Your site is slow, unstable, poorly displayed, or hard to manage day to day.
I identify the blocking points, fix the user journeys, and clean up the technical foundations.
A more stable, smoother site that reassures your visitors.
- Bugs
- Mobile
- Forms
- Speed
- Backups
- Security
SEO & visibilityHelp the right people find you.
Your site exists, but it isn't capturing enough qualified traffic.
I clarify the structure, key pages, and content to better present your offer.
A site that's easier for visitors to read and better prepared for Google.
- SEO tags
- Heading structure
- Copy
- Alt text
- Internal linking
- Performance
Business automationFree up time for what matters.
Your follow-up relies on too much copy-pasting, manual messages, or scattered files.
I connect the important steps to centralize requests and make follow-up reliable.
Less wasted time, fewer things falling through the cracks, and a more sustainable organization.
- Forms
- Notifications
- Lightweight CRM
- Google Sheets
- Dashboards
- Client tracking
AI chatbots & assistantsGuide your visitors before the first conversation.
You receive repetitive questions, and some requests get lost for lack of a quick answer.
I design a useful, unobtrusive assistant focused on your clients' real needs.
Better-guided visitors and requests that are easier to handle.
- FAQ
- Prequalification
- Booking
- Collection
- Scenarios
- Integration
MVPs & web prototypesTest quickly before investing further.
You have an idea, but need to make it concrete before investing further.
I build a targeted version to show, test, and quickly adjust the concept.
A concrete prototype to decide on next steps with more confidence.
- Prototype
- Dashboard
- Client area
- User journey
- Demo
- Iterations
AI Website TransformationSame business.
Same business.
New perception.
Turning existing websites into digital experiences that change how your brand is perceived.
Projects
Featured projects
Lab & experimentation
AI innovation lab
These projects make up my AI innovation lab for businesses. I design and build SaaS solutions, AI assistants, business tools, and automations aimed at improving operational processes.
Claude • ChatGPT • Cursor • Lovable • React• Supabase • APIs • WordPress • JavaScript• GitHub • Vercel
MicroAssist — Tax & Admin SaaS Assistant
An AI assistant for freelancers and micro-entrepreneurs: activity tracking, document generation, and simplified admin work.
Socle Local — Local Community Platform
A collaborative platform for residents, nonprofits, and local shops to make everyday exchanges and neighborhood services easier.
MicroAssist Expert — B2B Client Tracking
A B2B platform with dashboards, alerts, priorities, and automated multi-client tracking.
AI Booking Assistant
A conversational assistant that qualifies client requests, automates bookings, and orchestrates business workflows.
AI roadmap
In development
New modules are being designed to strengthen the Digital Lab ecosystem around automation, generative AI, and business support.
- AI Website TransformationAI-assisted website redesign
- AI Growth EngineSEO and marketing content automation
- AI WorkforceSpecialized AI agent architecture
These projects are currently in design or prototyping and will be released progressively.
Estimate
Estimate a first version of your project
Answer a few targeted questions to get an initial idea of budget, timeline, and complexity.
You are:
Your main priority:
What's your main need?
Do you already have a site or tool?
Do you already have the content?
Desired complexity level
Desired features
Urgency
Can't find exactly what you need? You can also contact me directly and describe your project in your own words, even if it's still unclear.
Discuss my projectPractical tips
Articles & tips
Practical tips to better understand the web, improve your visibility, and avoid common mistakes.
How do you know if your site needs a redesign?
The signs that show a site is becoming hard to use, slow, or ineffective.
3 signs your site is losing you clients
Confusing navigation, slow loading, lack of clarity: details that can block inquiries.
Automating without complicating your business
Simple automations to save time without overhauling your entire organization.
Should you build an MVP before the real project?
Why starting small can help you test an idea before investing further.
Method
A method designed for calm decisions
Every step turns an idea into concrete choices, without unnecessary jargon.
01
Clear conversation
Everything starts with your business reality, not a rigid spec sheet.
02
Useful direction
The solution is scoped around your priorities, budget, and clients.
03
First version
You quickly validate something concrete before going further.
04
Going live
Final adjustments ensure a reliable, ready-to-use delivery.
05
Evolution
The project stays built to support your business over time.
✓ No jargon✓ Controlled budget✓ Clear decisions✓ Gradual evolution✓ Long-term follow-up
Digital Lab exists to make technology more useful, more reliable, and more durable for entrepreneurs.
About
A studio born from real entrepreneurial experience
Before Digital Lab, there are more than 25 years of entrepreneurship: clients to understand, budgets to arbitrate, shifting priorities, and decisions to make fast.
That experience now feeds a digital project lead's approach: building concrete solutions, useful day to day, able to support a business over time.
- Understanding of on-the-ground realities
- Decisions guided by real-world use
- Practical, reliable, scalable solutions
- A human, ongoing relationship
Trust
An approach centered on your business reality
Technology is never the starting point. It serves your organization, your clients, and your growth.
Business language before technical jargon
Choices are explained by their concrete impact on your business.
Faster decisions
A first version lets you validate the direction without losing weeks.
A complete picture
Website, tool, automation, or assistant: every piece serves a specific goal.
A trusted relationship
Support built with method, listening, and continuity.
✓ WordPress✓ Front-end✓ UX/UI✓ SEO✓ Automation✓ MVP✓ Responsive✓ Dashboards✓ Conversational AI
Proof & trust
Concrete experience, designed to move forward with precision
Projects designed to make ideas clearer, exchanges smoother, and decisions safer.
A solution designed around your business, goals, and budget.
Tools
A lean stack, chosen based on the need
WordPressReactViteHTML/CSSJavaScriptPHPSupabaseLooker StudioFigmaCanvaMailchimpSEONotion
Idea
Clarify the need and the priorities.
Prototype
Create a first visible version.
Adjustments
Refine pages, content, and details.
Going live
Publish a clean, usable version.
Evolution
Add SEO, automation, or new pages.
I support entrepreneurs who want to move forward with method, without unnecessary complexity.
FAQ
Frequently asked questions
I'm not exactly sure what I need.
That's common. I'll help you clarify the need, the priorities, and the best first step.
Do you work with small budgets?
Yes. The project can start with a targeted version, then evolve based on your resources and feedback.
Can you take over an existing site?
Yes. I can fix, reorganize, or improve a site that's already live.
How long does a project take?
It depends on the scope. A first, targeted version often allows for quick progress.
Can we start small and add features later?
Yes. The goal is to build a reliable foundation, then add what becomes useful.
Do you work with nonprofits and small organizations?
Yes. I support entrepreneurs, nonprofits, and local projects that want to move forward with method.
Impact
What your project can improve
A good digital tool should support your business, not just exist online.
Receive better-qualified requests
A better-designed journey helps visitors understand your offer and take action.
Spend less time on repetitive tasks
Manual steps are streamlined so you can focus your energy on the decisions that matter.
Inspire trust from the first few seconds
Your digital presence conveys a reliable, consistent, and professional impression.
Keep better track of your requests
Important information is grouped together to avoid missed details and scattered conversations.
Be easier to find
A clear structure strengthens your visibility and helps Google understand your business.
Build a durable foundation
The project can start simply, then evolve with your real needs.
Included
What's included in every project
The essential foundations are built in from delivery.
Basic SEO
Essential tags and a clear structure.
Responsive
A smooth experience on every screen.
Performance
Fast loading and comfortable navigation.
Security
Foundations configured with care.
Scalable
A foundation ready to grow.
Support
Answers after delivery.
✓ No hidden costs✓ Best practices built in✓ Solution ready to evolve
You get a solution built to last, not just a web page.
Contact
Let's talk about your project.
Even if your idea is still unclear, a first conversation can help clarify the right direction.
- website or redesign
- improving an existing site
- SEO & visibility
- useful automation
- prototype or MVP
✓ No-jargon first conversation✓ Concrete scoping✓ Ongoing relationship
Digital LabDigital transformation • AI • Automation
Olena MykhalskaFounder & Digital Project Lead
I typically reply within 24–48h.