Clarify the brand’s positioning and the clients they serve.
Help potential clients find the right doc.
Sofia did a Discovery/Strategy Session with important stakeholders. Where the Brand Attributes were Defined and the mission statement. Building an important basis for the Design and Marketing Part.
Anime Expo is a community first. It’s the haven for fans obsessed with anime-related cultures. To understand the needs of these customers, we created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs and wants.
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
Understanding what the Anime Expo brand is and who they are a champion for, helped define the positioning statement of the organization. This set the tone for everything created for the event.