Praxis Q3 Dr. Ricardo Prado
Praxis Q3 Dr. Ricardo Prado Identity & Webdesign
Modern dentistry.
Challenge
Clarify the brand’s positioning and the clients they serve.
Outcome
Help potential clients find the right doc.
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Scope
Brand Identity, UX, Webdesign
Developing the Strategy
Sofia did a Discovery/Strategy Session with important stakeholders. Where the Brand Attributes were Defined and the mission statement. Building an important basis for the Design and Marketing Part.
Understanding the Users
Anime Expo is a community first. It’s the haven for fans obsessed with anime-related cultures. To understand the needs of these customers, we created unique user profiles to represent the range of attendees. This painted a clear picture of their demographics, psychographics, needs and wants.
Defining the Brand
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
Positioning
Understanding what the Anime Expo brand is and who they are a champion for, helped define the positioning statement of the organization. This set the tone for everything created for the event.
Final Result
Help potential clients find the right doc.
Behace