MEA - Chinesische Medizin
MEA - Chinesische Medizin Identity & Webdesign
MEA - Chinesische Medicine Identity & UX Design. Fokus on traditional Chinese Medicine and it's strength to heal from the inside.
Challenge
Clarify the brand’s positioning and the customers they serve.
Outcome
A strategic rebrand—logo, messaging, templates, website & blog —that not only celebrates Marita as a hero, but the effective TCM methods.
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Scope
Brand Identity, UX, Mini-Strategy
Developing the Strategy
The project was initiated after a brief conversation between Sofia Digitallab, and Marita TCM. Together, they agreed that the entire brand needed to be redefined in a discovery session.
Understanding the Users
Defining the Brand
Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.
Positioning
Final Result
A strategic rebrand—logo, messaging, templates, website & blog —that not only celebrates Marita as a hero, but the effective TCM methods.
Behace