MEA - Chinesische Medizin

Case Study

MEA - Chinesische Medizin Identity & Webdesign

MEA - Chinesische Medicine Identity & UX Design. Fokus on traditional Chinese Medicine and it's strength to heal from the inside.

Challenge

Clarify the brand’s positioning and the customers they serve.

Outcome

A strategic rebrand—logo, messaging, templates, website & blog —that not only celebrates Marita as a hero, but the effective TCM methods.

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Scope

Brand Identity, UX, Mini-Strategy

Developing the Strategy

The project was initiated after a brief conversation between Sofia Digitallab, and Marita TCM. Together, they agreed that the entire brand needed to be redefined in a discovery session.

Understanding the Users

Defining the Brand

Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.

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Positioning

Final Result

A strategic rebrand—logo, messaging, templates, website & blog —that not only celebrates Marita as a hero, but the effective TCM methods.

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