Evalina - Beauty Salon

Case Study

EVALYNA - Beauty Salon

EVALYNA ist ein gehobener und qualitativ hochwertiger Beautysalon für natürliche Schönheit. Durch das seriöse Angebot wird die klassische Schönheit bei den Kundinnen und Kunden unterstützt. Vom Gesicht bis zu den Füßen - die Behandlungsmethoden sind modern und langhaltig

Challenge

Clarify the brand’s positioning and the customers they serve.

Outcome

Digitallab helped Evalina focus their brand strategy. This led to growth in online business, and brought in a new customers.

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Scope

Brand Strategy, Brand Identity, Webdesign, Logodesign

Developing the Strategy

Digitallabs Strategist, Sofia Jacobs, sat down with Evalyna Team , to craft the brand’s strategy for the upcoming Salon Opening event. Over a two hours facilitated session, Sofia surfaced the challenges the business faced. In the process, they prioritized the needs and goals of the business and its customers. This became the foundation for the branding and marketing plans 2020..

Understanding the Users

Evalina is a Beauty Friend first. It’s the haven for busy ladies. To understand the needs of these customers, we created unique user profile to represent the range of customers. This painted a clear picture of their demographics, psychographics, needs and wants.

Defining the Brand

Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality: how it should look, sound, and act.

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Positioning

Understanding what the Evalina brand is and who they are a important for, helped define the positioning statement of the salon. This set the tone for everything created for the event.

Final Result

Digitallab helped Evalina focus their brand strategy. This led to growth in online business, and brought in a new customers.

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